Services – glh.gr https://glh.gr Tue, 06 Oct 2026 17:48:07 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 Marketing: Brand, Positioning & Concepts https://glh.gr/services/brand-positioning-concepts/ Sat, 26 Sep 2026 14:32:53 +0000 https://glh.gr/services/brand-continuity/ Price follows perception. When a property’s story is clear and consistent, guests accept higher rates and book with more confidence. We redefine how your hotel is positioned, then make sure it looks and sounds the same on every screen a guest meets before booking.

What we do

  • Premium positioning & pricing power: a sharper image and narrative that supports a consistently higher ADR
  • Bespoke concepts & sub-brands: stand-alone identities for restaurants, bars, wellness spaces and signature experiences that lift non-room revenue and TRevPAR
  • Brand continuity: brand guidelines, OTA listing optimisation, content score improvement and regular content and rate parity checks
]]> Marketing: Performance, Search & Social https://glh.gr/services/performance-search-social/ Sat, 26 Sep 2026 14:32:53 +0000 https://glh.gr/services/growth-ads-seo-geo/ Marketing only matters when it fills rooms. We connect paid media, search, AI visibility and social content to your availability, your seasonality and your occupancy needs, with one goal: more direct bookings at a lower cost than OTA commission.

What we do

  • Revenue-driven performance marketing: Google Ads, Meta Ads, metasearch and dynamic retargeting, tied to availability and booking pace
  • SEO & GEO: technical and content SEO for hotel websites, and making sure ChatGPT, Gemini and other AI assistants describe and recommend you correctly
  • Digital facelift & social selling: high-end content and social media management aimed at high-value travellers, turning attention into bookings
  • Email & reviews: campaigns and review management planned around the season
]]> Sales: Revenue Strategy & Contracting https://glh.gr/services/revenue-strategy-contracting/ Sat, 26 Sep 2026 14:32:53 +0000 https://glh.gr/services/strategy-revenue/ Most hotels do not lack channels, they lack a plan that connects them. We start from your numbers (pickup, booking pace, channel mix, distribution cost, allotments) and build a commercial plan your team can actually run.

What we do

  • Audit, dynamic pricing & revenue strategy: in-depth comp-set analysis and daily price adjustments based on demand and booking pace
  • B2B contracting & tour operator management: planning, negotiating and closing annual contracts with tour operators, wholesalers and DMCs; allotments and stop-sales; corporate rates and group buyouts
  • Targets and review rhythm: season targets per segment and channel, with a monthly review of what is working
]]> Sales: Direct Bookings & Loyalty https://glh.gr/services/direct-bookings-loyalty/ Sat, 26 Sep 2026 14:32:53 +0000 https://glh.gr/services/content-social/ Every booking that moves from an OTA to your own website keeps 15–20% commission in your pocket. We turn your website and booking engine into a real sales tool, then give guests reasons to come back and book direct next time.

What we do

  • Direct booking blueprint & UX optimisation: website and booking engine changes that raise conversion, and a clear plan to reduce OTA dependency
  • Loyalty & retention architecture: reward programmes, direct-booking perks and incentives for repeat guests
  • Measurement: direct revenue share, commission saved and repeat guest rate, reported every month
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